Automated Campaign Management
SKAG Tool
Single Keyword Ad Groups
Build and maintain high-performance SKAG campaigns with automated updates, daily search term monitoring, and intelligent optimization. Maximum control, minimum effort.
Why SKAG Structure?
Single Keyword Ad Groups give you maximum control over your ads, Quality Scores, and bidding. One keyword per ad group means perfectly matched ads for every search query.
One keyword, one ad group. Your ads perfectly match user intent, improving Quality Score and lowering CPC.
Set bids, budgets, and ads at the keyword level. Full visibility into what's working and what's not.
Higher Quality Scores from perfect ad-to-keyword matching typically result in 15-30% lower costs per click.
Core Features
What the SKAG Tool Does
Automated SKAG management that handles the complexity so you can focus on strategy.
Daily scanning of search terms to identify new opportunities and wasteful queries. Automatically surfaces actionable insights.
Bi-weekly to 3x weekly automated updates based on your plan. New keywords added, negatives implemented, ads refreshed.
Each SKAG gets two responsive search ads optimized for that specific keyword. Continuous testing built in.
Sitelinks, callouts, and structured snippets deployed at the right level for maximum relevance and control.
Pricing Plans
Choose Your SKAG Tool Plan
All plans include daily search term monitoring and two RSA per ad group.
SKAG Tool Lite
Perfect for small accounts or testing the SKAG approach.
- ✓ Up to 20 Keywords
- ✓ Bi-Weekly Automated Updates
- ✓ Daily Search Term Monitoring
- ✓ Two RSA Per Ad Group
- ✓ Campaign Level Assets
SKAG Tool Basic
For growing accounts with multiple campaigns.
- ✓ Up to 100 Keywords
- ✓ Up to 5 Separate Campaigns
- ✓ Weekly Automated Updates
- ✓ Daily Search Term Monitoring
- ✓ Two RSA Per Ad Group
- ✓ Campaign Level Assets
SKAG Tool Pro User
Maximum power for serious advertisers and agencies.
- ✓ Up to 250 Keywords
- ✓ Up to 10 Separate Campaigns
- ✓ 3x Weekly Automated Updates
- ✓ Daily Search Term Monitoring
- ✓ Two RSA Per Ad Group
- ✓ Ad Group Level Assets
How it works
Get Started in 3 Steps
We handle the complexity of SKAG management so you can focus on growing your business.
Secure OAuth connection to your Google Ads account. We start with read-only access.
Select your target keywords and we build your SKAG structure with optimized ads.
Daily monitoring and scheduled updates keep your SKAGs performing at their best.
Frequently Asked Questions
What is a SKAG?
SKAG stands for Single Keyword Ad Group. It's a campaign structure where each ad group contains only one keyword, allowing for perfectly matched ads and maximum Quality Score.
How do automated updates work?
Based on your plan, we automatically add new keywords from search terms, implement negative keywords, refresh ad copy, and optimize bids. You approve changes before implementation.
What's the difference between Campaign and Ad Group level assets?
Campaign level assets (Lite & Basic) apply to all ad groups. Ad Group level assets (Pro) let you customize sitelinks, callouts, and snippets for each individual keyword for maximum relevance.
Can I upgrade my plan later?
Yes! You can upgrade at any time. We'll seamlessly expand your SKAG structure to accommodate more keywords and campaigns.
Ready to Build Your SKAG Campaigns?
Get started today with automated SKAG management. 30-day money-back guarantee.
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