Feature Release
January 20, 2026
ExactMyBrand Tool Release
We've launched the new ExactMyBrand tool to help advertisers protect their brand search terms. This tool analyzes your match type coverage and identifies where competitors might be conquesting your brand traffic.
- Automated Brand Protection Score (0-100)
- Detection of missing exact match keywords
- Wasted spend calculation for loose matching
Improvement
January 15, 2026
Enhanced Wasted Spend Analysis
Our core Wasted Spend Analyzer has been updated with new heuristics for detecting "Zero Conversion High Spend" patterns in PMax campaigns.