Is Your Google Ads Account Actually Being Managed Properly?
Find Out in 60 Seconds — Free
You're paying hundreds or thousands of dollars a month in management fees. But when did someone last actually touch your Google Ads account?
The uncomfortable truth: most agencies set up your campaigns once and collect fees while your budget bleeds.
Run My Free Account Audit →
The ‘Set It and Forget It’ Problem Is Costing You Money
Google Ads is not a fire-and-forget platform. Without regular optimization, performance quietly decays — your competition optimizes past you, costs creep up, and your budget delivers less every month.
Yet most advertisers have no idea whether their account is actually being managed. They trust the monthly report, pay the invoice, and hope for the best.
Until now.
of agency-managed Google Ads accounts show little to NO optimization in the last 30 days
Based on a survey of 300+ advertisers
Breakdown of Account Management Activity
Sure, your agency will ‘claim’ the account is being properly managed, or that they use ‘tools’ to automate the campaigns — but that is probably a lie!
Want to find out if your account is REALLY being optimized?
Introducing the SearchAI Change History Audit
Our free audit connects to your Google Ads account and pulls a complete timeline of every change made — showing you exactly who did what, and when.
In minutes, you'll know:
When changes were last made
Days ago, weeks ago, or… months?
How frequently optimizations happen
Monthly work or quarterly check-ins?
Who is actually in your account
Your agency, an automated system, or nobody at all?
What types of changes are being made
Meaningful strategic work vs. superficial tweaks
Red flags to watch for
Long gaps, bulk automated changes, critical settings untouched for months
Example: A well-managed account's Change History report
Every Angle of Your Account, Exposed
Instant Red Flag Detection
We flag critical issues automatically: no changes in 30 days, missing negative keywords, zero A/B testing, search queries never reviewed, and more.
30-Day Activity Heatmap
See exactly which days your account was touched — and which days it sat collecting dust. Compare your activity level against industry benchmarks.
Manager Activity Breakdown
Know who is making changes — your dedicated agency team, an automated bidding system, or nobody at all. Full accountability, no guessing.
See what's really happening in your account
Run My Free Audit →What Active Management Should Look Like
After managing over $210 million in paid media, we know what a healthy Google Ads account looks like from the inside.
| Optimization Activity | Healthy Frequency |
|---|---|
| Bid adjustments | ✓ Weekly |
| Search term review & negative keywords | ✓ Weekly / Bi-weekly |
| Ad copy testing | ✓ Monthly |
| Audience & demographic refinements | ✓ Monthly |
| Landing page & Quality Score review | ✓ Monthly |
| Budget pacing & allocation | ✓ Ongoing |
If your change history doesn't reflect this level of activity — you're not getting what you're paying for.
Left: A neglected account. Right: A well-managed account. Which one is yours?
Real Stories, Real Losses
Don't let this be your story.
I signed up with [agency] based on the promises and expectations, but it seems that was just a bait-and-switch because after we signed the contract, my performance steadily declined over the next few months. I had emailed and called them repeatedly as the ads were not updating with our new sales and promotions as they promised they would; instead we had to pay a higher monthly amount! A month later NO CHANGE!!! I came across Johnny's SearchAI platform tool from a LinkedIn post and after we ran the audit, it was VERY clear the agency was NOT doing what they agreed to in their SLA. No added keywords, no new ads, just a few small budget changes throughout the month. Now we are with another agency that Johnny's team recommended and performance is so much better!
— E-Commerce Advertiser
Thanks to the Management Assessment Audit I had enough evidence to not only end my contract with my current agency, but also they refunded me for the last three months of service as they did not do any of the optimization changes they agreed to. Well worth the $499, it saved me 20x that alone.
— E-Commerce & Brand Advertiser
EVERYONE NEEDS THIS!!! We were paying $6,000 a month to a digital media specialist and all we got was a weekly Zoom call with some excuses. The contract stated she was to do routine changes, add keywords, test ad creative and many other things… NO CHANGES in the last 90 days! FLOORED to say the least. Glad we were able to find the truth!
— Contractor Lead Generation
I thought the Wordstream Audit was somewhat useful, but it was no match for what we got from SearchAI. We signed up for their digital marketing through [agency] and no matter how many times we called, emailed or submitted support tickets, nothing changed. We ran the audit with SearchAI and found their team only did budget changes over the course of the last month, which explains why customers were still calling asking about our New Year's special in mid February.
— Electronics E-Commerce Advertiser
Client identities and agency names have been redacted to protect confidentiality. Testimonials are from verified SearchAI audit users and are published with their permission.
Ready to find out?
Audit My Account Now →Three Steps to Total Transparency
Connect Securely
Sign in with your Google account. We request read-only access — we never modify your campaigns.
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We Analyze Everything
Our AI pulls your complete change history and grades every aspect of account management across 5 key categories.
Results in under 60 seconds.
Get Your Report
Receive an instant accountability report with grades, red flags, and actionable insights you can share with your team.
Download, share, or present to your agency.
You Deserve Transparency. This Is How You Get It.
Run your free audit in under 60 seconds. No credit card. No strings attached. Just the truth about your account.
Run My Free Account Audit →Trusted by marketing teams who demand accountability from their agencies and themselves.
About SearchAI
SearchAI was built by paid media veterans with 25+ years of Google Ads experience and hundreds of millions in managed spend. We've seen every agency trick in the book — and we built the tools to expose them.
Learn more about SearchAI →